Before someone walks into a local business, they usually look it up first. They check its posts, watch a video, and get a feel for whether it's open, active and worth the trip. Here's what the research says, and what it means for a business in Dallas–Fort Worth and the surrounding areas.
Social media isn't a niche anymore. Most of the adults in your area are on at least one of these platforms.
People use social media and video to size up a local business before they ever call or visit.
U.S. consumers watch video content when looking for information about local businesses.
of consumers use YouTube to find information about local businesses.
of people use Instagram when deciding whether to use a local business.
of consumers consult TikTok when deciding whether to use a local business.
Short videos are now the way people prefer to learn about a product or service.
of people say they've been convinced to buy a product or service by watching a video.
say a short video is how they'd most like to learn about a product or service.
Your Google Business Profile is often the first thing people see when they search for you. A complete profile with fresh photos makes a real difference.
Customers are 2.7 times more likely to consider a business reputable when it has a complete Google Business Profile.
Customers are 70% more likely to visit, and 50% more likely to consider buying from, businesses with a complete profile.
more phone calls than the average business for businesses with more than 100 photos on their Google profile.
The photo study shows a strong link, not proof that photos alone cause the extra calls. Busy, well-run businesses tend to post more photos too. Either way, the businesses getting the calls are the ones that keep their profiles full and current.
Once someone follows you, every post is a reminder that you exist.
of people say they've increased their spending with a brand they follow on social media.
Most owners know they should be posting. The problem is time. Here's the difference a done-for-you plan makes.
Examples of the kind of content we'd plan for different businesses. Yours is built around your intake answers, your photos, and what you want to promote.
Plans start at $250/month. Tell us about your business in about five minutes, and we'll confirm the right plan before anything's charged.